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Communication for Change helps change-makers become better persuaders
We combine rigor and creativity in communication to change behavior or policies.
We help your organization have
- A strong nonprofit brandWe identify what can be improved in your communication output and process so that your organization is more recognized, trusted, and able to open more doors or wallets.
- Better communication capabilitiesOur training programs cover problem-solving, writing, presentations, telling stories with data, and public campaign. All can be customized to suit your organization's needs.
- Solid understanding of your communication targetWe design and manage research to help you understand what keeps the people you want to influence from behaving the way you want them to.
- Effective public campaignsWe steal techniques and tools from marketing to help you spread ideas people will notice and get them to act. Useful if your goal is policy or behavior change or direct fundraising.
- Influence in public debatesYou have done your research or collected your evidence. To support your policy advocacy work, we can spread your findings to influence and elevate public debates.
- Inspiring stories of changeWriting a story of change should not be like filling in a form. We apply fiction and screenwriting techniques to craft stories of change that help you get buy-in.
We upskill you in
- Thinking systematically to solve problemsDefine a problem, break it down to generate hypotheses, gather and use data to test them, and draw a solid conclusion.
- Writing and designing presentationsGet the audience's perspective, use the classic story structure, apply the design principles to slides and data visualization, and prepare for resistance.
- Design thinking for user-centered solutionsEmpathize with the users of your solution, define the design challenge, generate ideas, and build methods to validate them.
- Telling stories and persuading with dataSet the relevant context to land your analyses, identify the most valuable insight, apply the story structure to sequence your analysis, and visualize data to facilitate comprehension.
- Crafting stories of changeUnderstand the classic story structure and universal plots in fiction and screenplays, and apply them to create inspiring stories of change.
- Designing audience researchFormulate the research questions to address your program's objectives, and choose the methodology that answers the questions but also meets your budget and timeline.
- Running and measuring public campaignsDefine the campaign objective, plan the strategy, articulate the message creatively, make activity and media plans, and build a monitoring and evaluation plan.
- Breaking through the echo chamber by using advertisingGrasp the basic concepts of digital advertising, set the budget and make media plan, optimize the plan to ensure efficiency and effectiveness.
Featured clients and partners
Organizations and institutions we worked with
What our clients or partners said
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