Gathering evidence and developing a policy recommendation is one challenge, presenting it to stakeholders in a way that drives action is another challenge entirely
Developing a policy recommendation through rigorous research is one thing, but presenting it to stakeholders in a way that gains approval or sparks meaningful discussion is a completely different challenge. Strong evidence is essential, but it’s rarely enough on its own. Stakeholders, such as policymakers, government officials, or business leaders, operate under time constraints, competing interests, and political considerations. They may not have the capacity or motivation to engage with lengthy, technical documents. This means that how a recommendation is communicated is just as important as the content itself.
To make an impact, a policy proposal must be strategically framed: tailored to the interests and incentives of the audience, aligned with current political and economic realities, and delivered in a format that is clear, concise, and actionable.
Effective presentation can be the difference between a report that sits on a shelf and one that shapes real-world decisions.