Lucky are those who have an inquisitive spirit (thirsty for knowledge, not curiosity) that seems endless. This encourages us to keep asking questions and looking for answers. In addition, the thirst for knowledge can overcome boredom or being stuck in a situation without change. It’s like we can entertain ourselves with “Body and fate may stagnate, but science continues to advance.”
In addition to improving your mood, satisfying your curiosity helps you see many different points of view. Of course, the knowledge gained may not be directly related to work. Imagine how boring it would be if all knowledge was only sought for the sake of work.
At C4C, thirst for knowledge is one of our creeds. First, our work deals with human behavior. Human behavior is not only influenced by personal factors (or colloquially: “depending on each other’s personality”) or the immediate environment. Like it or not, we have to look at the influence of social, political, economic, cultural, and historical contexts on behavior. The determinants of behavior are numerous and no one person can explore them all, so the combined understanding of several people who have different curious interests- difference will be very useful.
The second reason, apart from analyzing complex human behavior, we also have to create communication ideas that can trigger change. We believe “There is nothing new under the sun”, aka a new idea is actually a combination of pre-existing ideas. So, to generate effective ideas there must be many references to various ideas and thoughts from any perspective.
List of “thirst source” topics from our team members
It is not surprising that almost all members of the C4C team are curious about human behavior. Examples of topics in this category: the irrationality of human behavior, especially those related to social identity and “deep beliefs” such as morality, religion, value systems, or social norms. Examples of other topics are how to change human behavior: when persuasion can be effective (including advertising and propaganda), and how to teach adults.
In addition, we are also interested in creativity and art, for example how artists, designers or creative individuals think and work. We also use art as a medium of relaxation to reduce stress and anxiety.
We’re also interested in investing, food, apps, interior design, cats and dogs, mental health, and even sports news like the NFL and NBA!
We want to share the media and sources of information that we frequently consume to satisfy our curiosity. Here is our selection of reading materials, watching, podcasts (or according to KBBI: siniar). Who knows you will be interested in trying it.