In response to a request from AMAN (Aliansi Masyarakat Adat Nusantara), C4C was entrusted with creating a video clip for MARS AMAN, aimed at supporting the advocacy efforts of Masyarakat Adat (Indigenous Communities) and enhancing their capacity for photo and video production. The project’s original plan involved Indigenous communities from seven provinces taking on roles as the local support team, learning the intricacies of production alongside our main director and producer.

However, the onset of the COVID-19 pandemic required us to pivot from this approach. As the pandemic unfolded, ensuring the safety of all team members became paramount, necessitating a re-evaluation of our strategy. Given that the shooting locations were in remote areas, while our main producer and director were based in Jakarta, we decided to implement a hybrid production model. This approach involved training Indigenous community members to serve as local producers and directors, managing on-ground operations while receiving remote guidance from our main director and producer. This strategy allowed us to meet project deadlines, maintain high-quality standards, and ensure the safety of everyone involved.

How did we implement the hybrid model?
The hybrid model we implemented was a strategic blend of remote and local collaboration, designed to overcome the unique challenges of managing a production process across different locations. Here’s how we executed this approach:

Training and empowering the indigenous teams

• We began by providing remote training sessions for the Indigenous community members who were selected as local producers and directors. These sessions covered essential aspects of photo and video production, including camera operation, sound recording, and lighting.
• After the initial training, we continued to offer guidance through regular virtual meetings. These sessions allowed the local teams to ask questions, share progress, and receive feedback from our main director and producer.
• To reinforce the training, we provided the local team with clear and comprehensive manuals. These documents served as valuable references, ensuring that the team could access essential information at any time, even when the main director wasn’t available.

Utilizing technology for remote collaboration

• We utilized cloud-based technology to facilitate real-time access to all production-related content. This not only ensured that the main director could oversee the project from a distance but also allowed for immediate sharing of files and feedback.
• To protect against data loss, we implemented a backup system. All content was stored in the cloud and backed up on two separate hard drives, ensuring the safety and security of the material.

Providing equipment

• We provided the local team with all the necessary shooting equipment, including high-quality cameras, audio tools, and tripods. By standardizing the equipment, we ensured that the output met our quality standards and aligned with the project’s overall aesthetic.
• We create a shared equipment pool that can be rotated among the different locations. Careful scheduling and coordination will be necessary to ensure that each location has access to the tools when needed.

Real-time collaboration

• During shooting days, the main director and producer maintained real-time communication with the local producers and directors through video conferencing tools. This setup allowed for immediate feedback and adjustments, ensuring the creative vision was realized accurately.
• The ability to communicate in real time also facilitated quick problem-solving. Any issues encountered on-site could be addressed immediately, minimizing delays and keeping the project on schedule.

Key learnings from the hybrid production

1. Importance of comprehensive training. Thorough remote training was essential in preparing local teams to manage on-ground operations. Investing time in detailed training sessions and providing supportive documentation ensured that the teams were well-equipped to handle their roles.
2. Custom video tutorials: Develop a series of pre-recorded video tutorials tailored to the specific needs and constraints of each location. These tutorials should cover everything from basic equipment handling to advanced shooting techniques, ensuring that local teams can learn at their own pace.
3. Use of natural lighting: Encouraging the use of natural lighting can reduce reliance on additional equipment. Training local teams to effectively utilize these elements can enhance production quality.
4. Clear shot lists and storyboards: Detailed shot lists and storyboards help local teams stay organized and focused. This simplifies coordination and ensures that all production elements align with the creative vision.
5. Asynchronous collaboration: Implement a system where local teams upload footage to the cloud during times of better connectivity, allowing the main producer and director to review and provide feedback asynchronously. This ensures that communication does not depend on real-time internet access.
6. Portable storage solutions: Given the limited internet access, encourage the use of portable storage devices (e.g., SD cards, external hard drives) to store footage. Establish a protocol for regular backups, with copies stored in multiple locations to prevent data loss.

Decentralized leadership: Empower local producers and directors by delegating more responsibility for decision-making on the ground. This approach not only builds their capacity but also ensures that production continues smoothly even when communication with the main team is delayed

Implementing the hybrid production post-pandemic
The hybrid production model has proven to be a valuable strategy for managing productions in remote areas with limited internet access. However, it’s not suitable for all types of productions. This model is well-suited for videos with simple content and strong cultural relevance. Here are the criteria for videos that can effectively utilize the hybrid model:

• Videos with a shorter duration (2-5 minutes) are ideal for this model. Short-form content is easier to produce and edit, making it manageable within the constraints of limited resources.
• Videos with a clear and straightforward message are well-suited for the hybrid model. Simple content reduces the need for complex coordination and allows for effective management across different locations.
• Videos that focus on local stories, traditions, and perspectives are well-suited for the hybrid model. This ensures that the content remains authentic and relevant to the target audience while leveraging local knowledge.

Conclusion
The hybrid production model for Mars AMAN was a testament to our ability to adapt and innovate under challenging circumstances. The lessons learned from this experience provide a strong foundation for implementing similar strategies in the future, particularly in areas with limited internet access. By refining our approach to training, technology, equipment, and collaboration, we can continue to deliver high-quality productions while empowering local communities and ensuring resilience in the face of future challenges.