In today's workplace, dealing with data is inevitable. However, data alone isn't enough. It needs to be shaped into a “story” that is both meaningful and impactful to the reader. This is where data storytelling techniques come into play—transforming numbers and figures into narratives that can drive decisions and inspire action. So if you're looking to enhance your professional skills, attending our data storytelling training class can be a game-changer.

C4C organizes internal training sessions for several Bank BTPN staff members on the topic of data storytelling, conducted in a hybrid format. This hybrid approach was designed to enhance participants' understanding of the material while also accommodating those located outside the Jakarta head office area.

The topic of data storytelling was chosen because it fits well with the nature of the banking industry, where reporting insights from numbers is a daily necessity. Furthermore, the human brain is naturally drawn to stories, which makes them easier to process, remember, and act upon. For busy executives and decision-makers at the bank, having analytical staff skilled in data storytelling is essential for effectively processing insights.

We explain to the participants that storytelling combines narrative elements with data visualization techniques to create a powerful communication tool. At C4C, we emphasize a three-act structure to present analysis findings:

• Act 1 - Capture Attention: Start by capturing attention with clear, engaging opening statements that explain the context of the data analysis.

• Act 2 - Build Understanding: Convey the main points of the findings concisely.

• Act 3 - Drive Action: Provide specific and actionable recommendations based on the findings.

Finally, present the data visually—not to decorate, but to enhance the audience's comprehension through visual aids.

C4C’s data storytelling training effectively enhances participants' communication skills. Feedback from Bank BTPN staff shows that over 75% of participants found the training easy to understand and highly useful in their daily work. We guide them in crafting compelling data-driven stories, helping them become more persuasive professionals who contribute to improved decision-making and strategic planning within their organizations.

In C4C, we believe that strategic thinking can solve many complex problems. Our training participants have proven this time and again. Reach out to us to book a data storytelling training session and become a more impactful communicator in your professional career now.