We explain to the participants that storytelling combines narrative elements with data visualization techniques to create a powerful communication tool. At C4C, we emphasize a three-act structure to present analysis findings:
- Act 1 - Capture Attention: Start by capturing attention with clear, engaging opening statements that explain the context of the data analysis.
- Act 2 - Build Understanding: Convey the main points of the findings concisely.
- Act 3 - Drive Action: Provide specific and actionable recommendations based on the findings.
Finally, present the data visually—not to decorate, but to enhance the audience's comprehension through visual aids.