This principle ensures that your presentation materials are not only visually appealing but also instantly comprehensible to viewers
- Contrast: Use colors, fonts, or shapes to emphasize important elements. Create a contrasting effect to highlight the single most important part of the slide, be it the title, the emphasized sentence, or the data you want to highlight.
- Repetition: Repeat visual elements such as colors, shapes, textures, borders, and fonts to unify your design. Consistent use of design elements across slides will improve comprehension and visual unity.
- Alignment: Align all the elements in the slide with the guidelines to make it look professional and pleasing to the eye.
- Proximity: Place elements that are conceptually close together, but give enough space to other elements.