Communication for Change is here because its two founders, Paramita Mohamad and Misty Diansharira, believe skills and practices in branding, marketing, and communication from the commercial world can be applied to benefit those who want to make Indonesia suck less.
Mita thought she was going to pursue a career in academics, researching interreligious group relationships. Yet she ended working in a market research company (AC Nielsen), co-founded one (Insight Asia), and navigated through the first dot-com bust working in Indonesia’s first internet portal.
She flourished in the advertising industry; started one of the first digital multinational agencies in Jakarta, and became Global Planning Director for global consumer-goods giants in London and Paris.
Mita loves staycations and spends hours after hours in museums. She swims and wishes she can bike more often, but right now she is happy being a slave to three gorgeous cats who collectively go by Trias Politicats.
Misty, often known as Dian, considered an academic career after obtaining her degree in anthropology. She worked as sales and marketing in a film company and never looked at anything academic ever since.
She handled local and international brands in her agency years, but found most of her fulfilment in handling communication projects in the villages of Lombok and Sumatra. This includes co-curating communication concepts and successfully assembling collabs between hands-on organizations and individuals to make the concepts come to life.
Her other fulfillments come from the adoption of dogs and physical suffering in the form of obstacle races.
Aldus is the prefered call sign for Rinaaldi, either in the esport community or real life. He dables in various communication activities from Below-the-Line to Above-the-Line until he finds what he enjoys most is witnesing how a communication brings growth to a business or organization. Since then he has been trying to be a competent businessman with integrity.
Ines loves her unique given name, but she ends up using its abridged version because people always misspell or mispronounce it. She is a staunch believer in the power of stories to change people’s mind and behaviour and has been implementing this principle since her previous line of work in digital marketing, public relations, and big data consultancy. Outside of work, Ines writes comic books, listens to Japanese and Korean pop music, and is an avid fan of video games, especially Japanese RPGs.